Chrysler

Chrysler
Founded	June 6, 1925
Headquarters	Michigan, United States
Industry	Automobile manufacturer
Area Served	worldwide
Key People	Walter Chrysler(Founder), Mark Stewart (COO)
Market Capital	$30.91 billion (2023)
Annual Revenue	$6.0 billion (2023)
Operating Income	N/A
Net Income	N/A
Total Assets	N/A
Total Equity	N/A
Owners	Walter Chrysler
Number of Employees	90,000 (2019)
Website	https://www.chrysler.com/
Social Media	Youtube, Instagram, Twitter, Facebook, Pinterest
Notes	Specializes in high-power EV charging & automobile manufacture.

Chrysler.

Overview

Chrysler Corporation, operating as FCA US, LLC, and now part of Stellantis North America, is a prominent player in the American automotive industry, headquartered in Auburn Hills, Michigan. As a subsidiary of the multinational automotive company Stellantis, it is renowned for iconic brands such as Chrysler, Dodge, Jeep, and Ram. The company also manages Mopar, its automotive parts and accessories division, and SRT, the performance automobile division. additionally, it distributes Alfa Romeo, Fiat, and Maserati vehicles in North America.

When Walter Chrysler founded the Chrysler Corporation in 1925, it turned the Maxwell Motor Company into a successful automaker. The firm had ownership changes and name changes, as well as a merger with Daimler-Benz and Fiat S.p.A.'s later acquisition. It was absorbed into Stellantis in 2021 as a result of the FCA and PSA Group merger.

Walter Chrysler's leadership introduced brand diversification, expanding the portfolio to include Fargo Trucks and the Dodge Brothers Company in 1928. Facing challenges and rising competition, Chrysler secured a substantial loan in 1954 for expansion and innovation.

In the 1960s, Chrysler ventured into Europe by acquiring French, British, and Spanish auto companies, though Chrysler Europe was sold to PSA Peugeot Citroën in 1978. the company struggled to adapt to changing markets, import competition, and evolving regulations in the 1970s.

A pivotal moment came in 1979 when CEO Lee Iacocca navigated the company through financial turmoil with U.S. government support. Chrysler overcame challenges and continued to evolve, including the acquisition of American Motors Corporation and the introduction of innovative technologies.

History

1925–1998: Chrysler Corporation

Chrysler Corporation's roots extend to its founding on June 6, 1925, by Walter Chrysler, who brought his transformative vision to the remnants of the Maxwell Motor Company, headquartered in Highland Park, Detroit. In 1996, the company moved its headquarters to Auburn Hills, Michigan.

Walter Chrysler's early success in turning around the Maxwell-Chalmers company in the 1920s laid the foundation for his leadership at Chrysler. In January 1924, Chrysler introduced the well-received Chrysler automobile, which featured innovative elements such as a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter. these features set it apart from other vehicles of the time. It also introduced the first practical mass-produced four-wheel hydraulic brakes and rubber engine mounts, known as "Floating Power," which reduced vibration.

In 1928, Chrysler began categorizing its vehicle offerings by price class and function. The introduction of the Plymouth brand at the low-priced end and the DeSoto brand in the medium-price field marked a significant shift in Chrysler's strategy. in the same year, Chrysler acquired the Dodge Brothers automobile and truck company, further expanding its product range.

The Imperial name, in use since 1926 as the top-of-the-line Chrysler, became its own make/brand and division in 1955, broadening Chrysler's lineup to include Plymouth, Dodge, DeSoto, Chrysler, and Imperial.

In the 1950s, Chrysler's Hemi engine became exclusive in the Facel Vega, a Paris-based coachbuilder. In 1955, the company developed and produced the world's first all-transistor car radio. It also introduced electronic fuel injection (EFI) as an option on select 1958 car models, pioneering this technology. However, EFI faced challenges and was not widely adopted.

The 1960 model year saw the introduction of the Valiant, initially as a distinct brand. In the U.S. market, Valiant became a model within the Plymouth line for 1961. During this period, Chrysler expanded its holdings, gaining full control of the French Simca, British Rootes, and Spanish Barreiros companies, which were merged into Chrysler Europe in 1967. the company also entered into an engineering partnership with Mitsubishi Motors and began selling Mitsubishi vehicles under the Dodge and Plymouth brands in North America.

As consumer preferences shifted towards smaller cars in the early 1970s, Chrysler faced challenges in meeting the demand. Although their compact models, the Dodge Dart and Plymouth Valiant, were popular for their economy and reliability, the company encountered difficulties with the Dodge Aspen and Plymouth Volare replacements, marked by reliability issues, engine failures, and premature rust. These problems were compounded by increased import competition and government regulations.

In 1978, Lee Iacocca joined Chrysler to lead a turnaround effort, seeking U.S. government assistance through the Loan Guarantee Act. Congress provided $1.5 billion in loan guarantees, with the requirement that Chrysler secure $2 billion in concessions or aid from other sources. This included interest rate reductions, asset sales, tax concessions, wage reductions, and stock offerings. Iacocca also divested the ailing European operation to PSA Peugeot Citroën for a nominal fee.

Chrysler was able to successfully repay its loans with interest by 1983, after a period of plant closures and payroll reductions. With the launch of the Dodge Caravan and Plymouth Voyager in 1984, the business accomplished a major milestone that signaled the restoration of stability to Chrysler and the creation of the minivan class.

Products & Services

1. Automobiles: Chrysler Corporation and its subsidiary brands (Chrysler, Dodge, Jeep, Ram) manufacture a wide range of automobiles, including sedans, SUVs, trucks, and performance vehicles. each brand offers its unique lineup of models to cater to various customer preferences.

2. Automotive Parts and Accessories: A wide selection of auto parts and accessories are available from Mopar, Chrysler's parts and servicing business. This covers parts and accessories for car upkeep, personalization, and performance improvements.

3. Vehicle Servicing and Repairs: Services for vehicle maintenance and repairs are offered by Chrysler Corporation and its affiliated dealerships. To maintain the longevity and safety of their vehicles, this involves regular maintenance including tire rotations, brake servicing, oil changes, and more involved repairs.

4. Financing and Leasing: The company often provides financing and leasing options to customers, allowing them to purchase or lease a new vehicle.. These services may be offered directly by the manufacturer or in partnership with financial institutions.

5. Warranty and Customer Support: Chrysler brands typically offer manufacturer warranties, which cover various vehicle components for a specific duration or mileage.. They also offer customer support and assistance to address inquiries, concerns, or issues with their vehicles.

6. Performance Division (SRT): The Street & Racing Technology (SRT) division, a part of Chrysler, focuses on designing high performance and sport oriented versions of their vehicles.. These models offer enhanced performance, technology, and features for enthusiasts.

7. Mopar Parts and Service: Mopar provides a comprehensive range of automotive parts, accessories, and service options for Chrysler vehicles.. customers can find genuine replacement parts, performance enhancements, and have their vehicles serviced by Mopar-certified technicians.

8. Sales and Dealerships: A network of approved dealerships run by Chrysler Corporation sells the companys automobiles and offers test drives, trade-in services, and financing alternatives in addition to customer support.

Note: While Chrysler directly doesn't manufacture EV chargers under its own brand, its parent company, Stellantis, has involvement with EV charger models through its other brands, particularly in Europe. However, here's a breakdown for Chrysler-specific offerings:

Contact Information

Phone Number: +1 800-247-9753

Email Address: customercarecsi@chrysler.com

Headquarters: 1000 Chrysler Drive, Auburn Hills, Michigan, United States

Official website: https://www.chrysler.com/

Certifications & Compliance

1. Safety Standards and Regulations: The National Highway Traffic Safety Administration NHTSA rates the safety of Chrysler automobiles, with five stars being the best grade. this rating assesses crashworthiness and safety characteristics. Furthermore, safety assessments are carried out by the Insurance Institute for Highway Safety IIHS, and Chrysler automobiles aim to obtain the Top Safety Pick or Top Safety Pick+ certification, which denotes a high dedication to safety.

2. Emissions and Environmental Compliance: Fuel efficiency regulations established by the Environmental Protection Agency (EPA) are followed by Chrysler Corporation. Complying with pollution rules and offering information on fuel efficiency are part of this. As further evidence of their commitment to sustainability and environmental management, the organization could seek other environmental certifications, such ISO 14001.

3. Quality Standards: ISO 9001 Certification, an international standard for quality management systems, is applied by Chrysler to maintain consistent quality across their products and services.

4. Vehicle and Parts Safety Compliance: Chrysler may issue safety recalls if a vehicle or vehicle part does not meet safety standards or if safety-related defects are identified.. these recalls are managed in accordance with the national traffic and motor vehicle safety act.

5. Data Privacy and Security: Data protection compliance is crucial for Chrysler and its dealerships. They adhere to data privacy regulations to safeguard customer information and comply with laws like the European General Data Protection Regulation (GDPR).

6. Trade and Export Compliance: If chrysler exports vehicles or parts, they adhere to export control regulations set by governmental agencies to ensure compliance with international trade laws..Chrysler and its brands adhere to ethical business practices, which may include commitments to responsible sourcing, fair labor practices, and community engagement.